Tag Archives: sales training

An Alternative Energy Education Method

The best method of educating young people about alternative energy production that this writer has ever witnessed is the use of the PicoTurbine Company’s kits, books, and projects. The PicoTurbine Company produces these things for the purpose of advancing the cause of renewable (alternative) energy and getting young people to look into the future and see that the environment that’s being seeded now is the one they will inherit then. As the late, great Gerry Ford said, “Things are more like they are now than they have ever been before.” If we are to change the future world for the better, then it starts right here and now with the advent of “green” energy systems.

One of the core concepts of PicoTurbine can be stated: Tell me, and I will forget. Show me, and I might remember some of it. Involve me, and I will master it. Based on this old tried and true adage, the kits that the company produces come with activity suggestions to get the young people into hands-on learning situations. One suggestion of the company is to demonstrate how heat can be produced by wind energy (the company’s specialty) through using a “picture wire” for the heating element. PicoTurbine has found that people typically think of wind energy as being “cold” energy, and are pleasantly surprised to see how wind can be used for generating heat in the home. Another project suggestion that the company offers is to have different groups split off in the classroom and then compare their respective wind turbines that they have built. They can see which ones produce the most or least electricity; which ones start up with need of the least amount of wind power; and for very young children, which ones have the most aesthetic appeal.

There is a core curriculum that PicoTurbine has in mind for teachers to instill in their pupils. Renewable, alternative sources of energy include solar, hydroelectric, geothermal, and biomass in addition to wind-produced energy. When we use more alternative sources of energy, we decrease our nation’s dependence on foreign oil supplies, which often come from nations who cannot really be called our “allies”. Alternative energy is already becoming cost effective when set against the fossil fuels that we are so reliant on currently.

PicoTurbine points out that wind farms and solar arrays are already letting their makers enjoy commercial success. In the last two decades, the cost of photovoltaic cells expressed in terms of per-watt has gone from nearly $1000 to just $4! It has been predicted by analysts that by the year 2015, the cost per watt should only be about $1 (in today’s dollars). Students also need to be taught about the hidden cost of fossil fuels: pollution and environmental degradation. Air pollution from burning fossil fuels has been shown through studies to increase incidences of asthma attacks, heighten the effects of allergies, and even cause cancer. Switching over to clean, green energy found in the alternative forms would prevent air pollution and help bolster the environment.

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Biofuels as Alternative Sources of Energy

Biofuels are produced by converting organic matter into fuel for powering our society. These biofuels are an alternative energy source to the fossil fuels that we currently depend upon. The biofuels umbrella includes under its aegis ethanol and derivatives of plants such as sugar cane, as well aS vegetable and corn oils. However, not all ethanol products are designed to be used as a kind of gasoline. The International Energy Agency (IEA) tells us that ethanol could comprise up to 10 percent of the world’s usable gasoline by 2025, and up to 30 percent by 2050. Today, the percentage figure is two percent.

However, we have a long way to go to refine and make economic and practical these biofuels that we are researching. A study by Oregon State University proves this. We have yet to develop biofuels that are as energy efficient as gasoline made from petroleum. Energy efficiency is the measure of how much usable energy for our needed purposes is derived from a certain amount of input energy. (Nothing that mankind has ever used has derived more energy from output than from what the needed input was. What has always been important is the conversion—the end-product energy is what is useful for our needs, while the input energy is just the effort it takes to produce the end-product.) The OSU study found corn-derived ethanol to be only 20% energy efficient (gasoline made from petroleum is 75% energy efficient). Biodiesel fuel was recorded at 69% energy efficiency. However, the study did turn up one positive: cellulose-derived ethanol was charted at 85% efficiency, which is even higher than that of the fantastically efficient nuclear energy.

Recently, oil futures have been down on the New York Stock Exchange, as analysts from several different countries are predicting a surge in biofuel availability which would offset the value of oil, dropping crude oil prices on the international market to $40 per barrel or thereabouts. The Chicago Stock Exchange has a grain futures market which is starting to “steal” investment activity away from the oil futures in NY, as investors are definitely expecting better profitability to start coming from biofuels. Indeed, it is predicted by a consensus of analysts that biofuels shall be supplying seven percent of the entire world’s transportation fuels by the year 2030. One certain energy markets analyst has said, growth in demand for diesel and gasoline may slow down dramatically, if the government subsidizes firms distributing biofuels and further pushes to promote the use of eco-friendly fuel.

There are several nations which are seriously involved in the development of biofuels.

There is Brazil, which happens to be the world’s biggest producer of ethanols derived from sugars. It produces approximately three and a half billion gallons of ethanol per year.

The United States, while being the world’s greatest oil-guzzler, is already the second largest producer of biofuels behind Brazil.

The European Union’s biodiesel production capacity is now in excess of four million (British) tonnes. 80 percent of the EU’s biodiesel fuels are derived from rapeseed oil; soybean oil and a marginal quantity of palm oil comprise the other 20 percent.

Alternative Energy for the Home

The trend toward homes that are powered by alternative energy sources, ranging from wind turbines and solar collection cells to hydrogen fuel cells and biomass gases, is one that needs to continue into the 21st century and beyond. We have great need of becoming more energy independent, and not having to rely on the supplying of fossil fuels from unstable nations who are often hostile to us and our interests. But even beyond this factor, we as individuals need to get “off the grid” and also stop having to be so reliant on government-lobbying giant oil corporations who, while they are not really involved in any covert conspiracy, nevertheless have a stranglehold on people when it comes to heating their homes (and if not through oil, then heat usually supplied by grid-driven electricity, another stranglehold).

As Remi Wilkinson, Senior Analyst with Carbon Free, puts it, inevitably, the growth of distributed generation will lead to the restructuring of the retail electricity market and the generation, transmission and distribution infrastructure. The power providers may have to diversify their business to make up for revenues lost through household energy microgeneration. She is referring to the conclusions by a group of UK analysts, herself included among them, who call themselves Carbon Free. Carbon Free has been studying the ever-growing trend toward alternative energy-using homes in England and the West. This trend is being driven by ever-more government recommendation and sometimes backing of alternative energy research and development, the rising cost of oil and other fossil fuels, concern about environmental degradation, and desires to be energy independent. Carbon Free concludes that, assuming traditional energy prices remain at their current level or rise, microgeneration (meeting all of one’s home’s energy needs by installing alternative energy technology such as solar panels or wind turbines) will become to home energy supply what the Internet became to home communications and data gathering, and eventually this will have deep effects on the businesses of the existing energy supply companies.

Carbon Free’s analyses also show that energy companies themselves have jumped in on the game and seek to leverage microgeneration to their own advantage for opening up new markets for themselves. Carbon Free cites the example of electricity companies (in the UK) reporting that they are seriously researching and developing ideas for new geothermal energy facilities, as these companies see geothermal energy production as a highly profitable wave of the future. Another conclusion of Carbon Free is that solar energy hot water heating technology is an efficient technology for reducing home water heating costs in the long run, although it is initially quite expensive to install. However, solar power is not yet cost-effective for corporations, as they require too much in the way of specialized plumbing to implement solar energy hot water heating. Lastly, Carbon Free tells us that installing wind turbines is an efficient way of reducing home electricity costs, while also being more independent. However, again this is initially a very expensive thing to have installed, and companies would do well to begin slashing their prices on these devices or they could find themselves losing market share.

Get Paid to Have Fun With Your Home Based Business

Picture this, a man sitting at his desk pounding away at his computer. Often there are blank stares into the screen while sipping on his coffee. The work keeps on piling and he slowly gets behind. It’s now Friday night and he has to work late because he didn’t the work done earlier in the week. There’s no time for wife or kids. Sound familiar? No, it’s not the guy in the cubicle at the office. It’s the man with the home based business.Everyday thousands of people slave away hidden behind their computer hoping and dreaming they can make a ton of money inside the home based business arena. Truth be told, this man along with many of the others will not. But why you ask? He’s a dedicated worker – whatever it takes he gets his tasks accomplished. This man should surely succeed if he sticks to it. Granted he might be able to make a living doing this work, is that true success?

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True success in the home based business arena does not only mean one is able to make a comfortable living off of what they do, but also that they enjoy their life and the work they do. If the man in this example truly enjoyed his work, he would have no issue completing his work during the week so that he would not have to miss time with his family on Friday night.To have fun with your home based business is all about your passion. If you can be passionate about what you are doing, there lies the beginning of having with your business. The old saying goes “time flies when you’re having fun.” So if you’re having fun in your business you will constantly be working without distractions and the time will fly by. If you end up working late any night of the week, it’s because you enjoy what you are doing not because you see it as a chore.Having fun in life and business is important not only for the financial gain, but also the social benefits. It’s not wise to sit behind your computer all day. It’s great to get out and network and connect with other people.

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One neat thing with the company I partner with is that they hold quarterly contests for vacations. The most recent contest allows the winners and their spouse to go on a 7 night Caribbean cruise, all expenses paid plus $1,000 cash. Now how’s that for fun? Not only are you going on a free cruise, but you’re also going with people you are doing business with and connect and forging more relationships and possibly lifetime friendships. All the while you’re getting paid from the work being you do in your home based business.