Performance Management Sings the Blues

Most organizations and their representatives sing the execution administration blues. Representatives loathe it, couple of CEOs bolster it, less chiefs do it well and it doesn’t really enhance execution. At that point, for what reason do it? It’s the ideal opportunity for a change.

The Problem-it doesn’t work

Here are a couple of startling measurements from the WorldatWork: Study on The State of Performance Management.

Just 10% of workers feel center administration champions it

Just 12% of workers feel top administration see it as business basic

Just 30% of worker confide in their organization’s framework

58% of representatives give their organization’s techniques a C review or lower

Furthermore, Reuters says, 80% of workers are disappointed with their execution surveys.

Studies don’t recount the entire story. Here are a couple of cases of what I have gotten notification from working in organizations crosswise over four landmasses and an assortment of businesses.

My manager doesn’t know what I do, yet once every year he will rate me?

Why trouble, for a 2% expansion? We didn’t do our own this year. Everybody got an average cost for basic items increment and a gas gift voucher.

An excessive amount of work online with our execution administration devices, and it doesn’t identify with the activity.

It is extremely about regardless of whether the supervisor likes me. On the off chance that she does, I’m great.

Representatives and administrators alike tend to detest execution administration and the surveys that run with it, for the most part since individuals loathe giving and accepting criticism.

One official in charge of $500 million in business imparted to me that the best evaluating his manager gave him was a 3.2. He told his supervisor, “In the event that you can’t give me 5’s you should fire me.” His manager reacted that “he was only an extreme grader.” I say, that is sham! The real issues with execution administration is that it comes down to the survey, the rating and the reward.

The WorldatWork ponder stated, “The best objective of execution administration… is separated dissemination of prizes in view of individual execution.” I feel that is false, as well! Shouldn’t it be tied in with expanding execution?

As indicated by SHRM Foundation, Building a High-Performance Culture: A Fresh Look at Performance Management, “Execution administration is the “Achilles’ foot rear area” of human capital administration regularly saw as incapable by representatives and chiefs alike. In spite of the time, exertion and assets dedicated to it, execution administration once in a while accomplishes its planned reason enhancing execution.” Today, supervisors are centered more around finishing their execution administration strategies on the web or rounding out the frame, than in having a high-esteem discussions with their representatives. As such, they consider it to be another regulatory undertaking that they should verify! The framework is broken; few individuals esteem it and it should be settled!

A Guide To Performance Management

These days, extraordinary essentialness is being given to Performance Management, as organizations consolidate them in their viable administration procedures. Be that as it may, many individuals discover this procedure a convoluted one, for the most part as a result of the numerous choices that it offers – on the association, a particular office/branch, an item or administration, and workers, among others.

With a specific end goal to limit this disarray, the things underneath will give you a general thought of what Performance Management is about and in addition the exercises that are associated with this procedure.

What is Performance Management?

Execution administration is a procedure that gives both the chief and the representative (the individual being directed) the opportunity to decide the common objectives that identifies with the general objectives of the organization by investigating worker execution.

Why is it vital?

Execution Management sets up a layout for workers and their execution directors to evaluate and to go to a concession to specific concerns and points that are as per the general structure of the organization. This empowers the two gatherings to have clear goals that would help them in their work and their expert development.

Who conducts Performance Management?

Execution Management is done by the individuals who administer the execution of other individuals – work/group pioneers, administrators, supervisors, executives, or office seats.

What are the procedures included?

The following are the periods of the Performance Management process:

1. Arranging

This period of Performance Management process incorporates building up sets of responsibilities and recognizing the representative’s basic capacities and in addition characterizing the key arrangement/s of the office or the organization all in all.

Set of working responsibilities

A set of working responsibilities is utilized to promote an empty position, which ordinarily determines the accompanying:

The particular capacities, assignments, and duties of the position

The measure of time expected to follow up on each capacity

The capabilities required (aptitudes, information and capacities) to play out the activity

The physical and mental prerequisites of the position

Compensation go for the position

To whom the position reports

Sets of expectations ought to be uncovered to the worker when he or she is contracted. Note, in any case, that sets of expectations are recorded utilizing words that make it hard to gauge the representative’s execution. They are interestingly with abilities, which list the aptitudes required in performing such errands and are portrayed utilizing terms that can be estimated.

Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Alternative Energy Development in Japan

Japan is a densely populated country, and that makes the Japanese market more difficult compared with other markets. If we utilize the possibilities of near-shore installations or even offshore installations in the future, that will give us the possibility of continued use of wind energy. If we go offshore, it’s more expensive because the construction of foundations is expensive. But often the wind is stronger offshore, and that can offset the higher costs. We’re getting more and more competitive with our equipment. The price—if you measure it per kilowatt-hour produced—is going lower, due to the fact that turbines are getting more efficient. So we’re creating increased interest in wind energy. If you compare it to other renewable energy sources, wind is by far the most competitive today. If we’re able to utilize sites close to the sea or at sea with good wind machines, then the price per kilowatt-hour is competitive against other sources of energy, go the words of Svend Sigaard, who happens to be president and CEO of the world’s largest wind turbine maker, Vestas wind systems out of Denmark. Vestas is heavily involved in investments of capital into helping Japan expand its wind turbine power generating capacity. It is seeking to get offshore installations put into place in a nation that it says is ready for the fruits of investment into alternative energy research and development.

The Japanese know that they cannot become subservient to the energy supply dictates of foreign nations—World War II taught them that, as the US decimated their oil supply lines and crippled their military machine. They need to produce energy of their own, and they being an isolated island nation with few natural resources that are conducive to energy production as it is defined now are very open to foreign investment and foreign development as well as the prospect of technological innovation that can make them independent. Allowing corporations such as Vestas to get the nation running on more wind-produced energy is a step in the right direction for the Japanese people.

The production of energy through what is known as microhydoelectric power plants has also been catching on in Japan. Japan has a myriad rivers and mountain streams, and these are ideally suited places for the putting up of microhydroelectric power plants, which are defined by the New Energy and Industrial Technology Development Organization as power plants run by water which have a maximum output of 100 kilowatts or less. By comparison, “minihydroelectric” power plants can put out up to 1000 kilowatts of electrical energy.

In Japan, the small-scaled mini- and micro-hydroelectric power plants have been regarded for a considerable time as being suitable for creating electricity in mountainous regions, but they have through refinement come to be regarded as excellent for Japanese cities as well. Kawasaki City Waterworks, Japan Natural Energy Company, and Tokyo Electric Power Company have all been involved in the development of small-scale hydroelectric power plants within Japanese cities.

An Alternative Energy Education Method

The best method of educating young people about alternative energy production that this writer has ever witnessed is the use of the PicoTurbine Company’s kits, books, and projects. The PicoTurbine Company produces these things for the purpose of advancing the cause of renewable (alternative) energy and getting young people to look into the future and see that the environment that’s being seeded now is the one they will inherit then. As the late, great Gerry Ford said, “Things are more like they are now than they have ever been before.” If we are to change the future world for the better, then it starts right here and now with the advent of “green” energy systems.

One of the core concepts of PicoTurbine can be stated: Tell me, and I will forget. Show me, and I might remember some of it. Involve me, and I will master it. Based on this old tried and true adage, the kits that the company produces come with activity suggestions to get the young people into hands-on learning situations. One suggestion of the company is to demonstrate how heat can be produced by wind energy (the company’s specialty) through using a “picture wire” for the heating element. PicoTurbine has found that people typically think of wind energy as being “cold” energy, and are pleasantly surprised to see how wind can be used for generating heat in the home. Another project suggestion that the company offers is to have different groups split off in the classroom and then compare their respective wind turbines that they have built. They can see which ones produce the most or least electricity; which ones start up with need of the least amount of wind power; and for very young children, which ones have the most aesthetic appeal.

There is a core curriculum that PicoTurbine has in mind for teachers to instill in their pupils. Renewable, alternative sources of energy include solar, hydroelectric, geothermal, and biomass in addition to wind-produced energy. When we use more alternative sources of energy, we decrease our nation’s dependence on foreign oil supplies, which often come from nations who cannot really be called our “allies”. Alternative energy is already becoming cost effective when set against the fossil fuels that we are so reliant on currently.

PicoTurbine points out that wind farms and solar arrays are already letting their makers enjoy commercial success. In the last two decades, the cost of photovoltaic cells expressed in terms of per-watt has gone from nearly $1000 to just $4! It has been predicted by analysts that by the year 2015, the cost per watt should only be about $1 (in today’s dollars). Students also need to be taught about the hidden cost of fossil fuels: pollution and environmental degradation. Air pollution from burning fossil fuels has been shown through studies to increase incidences of asthma attacks, heighten the effects of allergies, and even cause cancer. Switching over to clean, green energy found in the alternative forms would prevent air pollution and help bolster the environment.

Email Marketing Mistakes

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

Alternative Energy from the Ocean

Ocean Thermal Energy Conversion (OTEC) was conceived of by the French engineer Jacques D’Arsonval in 1881. However, at the time of this writing the Natural Energy Laboratory of Hawaii is home to the only operating experimental OTEC plant on the face of the earth. OTEC is a potential alternative energy source that needs to be funded and explored much more than it presently is. The great hurdle to get over with OTEC implementation on a wide and practically useful level is cost. It is difficult to get the costs down to a reasonable level because of the processes presently utilized to drive OTEC. Ocean thermal energy would be very clean burning and not add pollutants into the air. However, as it presently would need to be set up with our current technologies, OTEC plants would have the capacity for disrupting and perhaps damaging the local environment.

There are three kinds of OTEC.

“Closed Cycle OTEC” uses a low-boiling point liquid such as, for example, propane to act as an intermediate fluid. The OTEC plant pumps the warm sea water into the reaction chamber and boils the intermediate fluid. This results in the intermediate fluid’s vapor pushing the turbine of the engine, which thus generates electricity. The vapor is then cooled down by putting in cold sea water.

“Open Cycle OTEC” is not that different from closed cycling, except in the Open Cycle there is no intermediate fluid. The sea water itself is the driver of the turbine engine in this OTEC format. Warm sea water found on the surface of the ocean is turned into a low-pressure vapor under the constraint of a vacuum. The low-pressure vapor is released in a focused area and it has the power to drive the turbine. To cool down the vapor and create desalinated water for human consumption, the deeper ocean’s cold waters are added to the vapor after it has generated sufficient electricity.

“Hybrid Cycle OTEC” is really just a theory for the time being. It seeks to describe the way that we could make maximum usage of the thermal energy of the ocean’s waters. There are actually two sub-theories to the theory of Hybrid Cycling. The first involves using a closed cycling to generate electricity. This electricity is in turn used to create the vacuum environment needed for open cycling. The second component is the integration of two open cyclings such that twice the amount of desalinated, potable water is created that with just one open cycle.

In addition to being used for producing electricity, a closed cycle OTEC plant can be utilized for treating chemicals. OTEC plants, both open cycling and close cycling kinds, are also able to be utilized for pumping up cold deep sea water which can then be used for refrigeration and air conditioning. Furthermore, during the moderation period when the sea water is surrounding the plant, the enclosed are can be used for mariculture and aquaculture projects such as fish farming. There is clearly quite an array of products and services that we could derive from this alternative energy source.

Alternative Energy in Ireland

The Irish are currently pursuing energy independence and the further development of their robust economy through the implementation of research and development into alternative energy sources. At the time of this writing, nearly 90% of Ireland’s energy needs are met through importation—the highest level of foreign product dependence in the nation’s entire history. This is a very precarious situation to be in, and the need for developing alternative energy sources in Ireland is sharply perceived. Ireland also seeks to conserve and rejuvenate its naturally beautiful environment and to clean up its atmosphere through the implementation of alternative energy supplies. The European Union has mandated a reduction in sulphuric and nitric oxide emissions for all member nations. Green energy is needed to meet these objectives. Hydroelectric power has been utilized in Ireland in some areas since the 1930s and has been very effective; however, more of it needs to be installed. Ireland also needs to harness the wave power of the Atlantic Ocean, which on its west coast is a potential energy supply that the nation has in great store.

Ireland actually has the potential to become an energy exporter, rather than a nation so heavily dependent on energy importation. This energy potential resides in Ireland’s substantial wind, ocean wave, and biomass-producing alternative energy potentials. Ireland could become a supplier of ocean wave-produced electricity and biomass-fueled energy to continental Europe and, as they say, “make a killing”. At the present time, Ireland is most closely focused on reaching the point where it can produce 15% of the nation’s electricity through wind farms, which the government has set as a national objective to be reached by 2010. But universities, research institutes, and government personnel in Ireland have been saying that the development of ocean wave energy technology would be a true driving force for the nation’s economy and one which would greatly help to make Ireland energy independent. A test site for developing wave ocean energy has been established in Ireland, less than two miles off the coast of An Spideal in County Galway Bay. This experimental ocean wave harnessing site is known as “Wavebob”. The most energetic waves in the world are located off the West coast of Ireland, says Ireland’s Marine Institute CEO Dr. Peter Heffernan. The technology to harness the power of the ocean is only just emerging and Ireland has the chance to become a market leader in this sector. David Taylor, CEO of the Sustainable Energy Initiative,or SEI, tells us that SEI is committed to innovation in the renewable energy sector. Wave energy is a promising new renewable energy resource which could one day make a significant contribution to Ireland’s electricity generation mix thereby further reducing our reliance on fossil fuels.

Padraig Walshe, the president of the Irish Farmers Association, tells us that with the closure of the sugar beet industry, an increasing amount of Irish land resources will become available for alternative uses, including bioenergy production. Today, renewable energy sources meet only 2% of Ireland’s total energy consumption. From a farming perspective, growing energy crops will only have a viable future if they provide an economic return on investment and labour, and if the prospect of this return is secure into the future. Currently the return from energy crops is marginal and is hampering the development of the industry. Biomass energies need to be further researched by Ireland.

An Energy Alternative: Free Energy

There has been much debate about what is often called “free” energy—energy that can supposedly, with the right technology, be drawn straight out of the atmosphere, and in very abundant supply. The debates are about whether the stuff actually exists or not, what it would actually cost were it to be harnessed, and if it does exist is it truly as abundant and efficient as it’s being made out to be by proponents of research and development into this potential alternative energy source.

When one hears the phrase “free energy device”, one might be hearing about one of several different concepts. This might mean a device for collecting and transmitting energy from some source that orthodox science does not recognize; a device which collects energy at absolutely no cost; or an example of the legendary perpetual motion machine. Needless to say, a perpetual motion machine—a machine which drives itself, forever, once turned on, therefore needing no energy input ever again and never running out of energy—is impossible. However, it is not so simple to say that a new technology for harnessing the energy “floating” in the atmosphere is impossible. New technologies replace old ones all the time with abilities that had just been “impossible”. Harnessing the power of the atom for providing huge amounts of energy was “impossible” until the 1940s. Flying human beings were an “impossible” thing until the turn of the 20th century and the Wright Brothers’ flight.

The biggest claim of the proponents of “free” energy is that enormous amounts of energy can be drawn from the Zero Point Field. This is a quantum mechanical state of matter for a defined system which is attained when the system is at the lowest possible energy state that it can be in. This is called the “ground state” of the system. Zero Point Energy (ZPE) is sometimes referred to as “residual” energy and it was first proposed to be usable as an alternative form of energy way back in 1913 by Otto Stern and Albert Einstein. It is also referred to as “vacuum energy” in studies of quantum mechanics, and it is supposed to represent the energy of totally empty space. This energy field within the vacuum has been likened to the froth at the base of a waterfall by one of the principal researchers into and proponents of Hal Puthof. Puthof also explains, the term ‘zero-point’ simply means that if the universe were cooled down to absolute zero where all thermal agitation effects would be frozen out, this energy would still remain. What is not as well known, however, even among practicing physicists, are all the implications that derive from this known aspect o quantum physics. However, there are a group of physicists—myself and colleagues at several research labs and universities—who are examining the details, we ask such questions as whether it might be possible to ‘mine’ this reservoir of energy for use as an alternative energy source, or whether this background energy field might be responsible for inertia and gravity. These questions are of interest because it is known that this energy can be manipulated, and therefore there is the possibility that the control of this energy, and possibly inertia and gravity, might yield to engineering solutions. Some progress has been made in a subcategory of this field (cavity quantum electrodynamics) with regard to controlling the emission rates of excited atoms and molecules, of interest in laser research and elsewhere.